Report templates

Get to know the ready-made templates, learn which one fits the client's sources, and save one of your reports as a template to reuse.

Updated on October 7, 20263 min read
In this article · 5 sections

Templates define the structure of a report: cover, pages, which KPIs, charts and tables go in and where the RelatorAI text sits. You pick a template and Relator fills it with the client's numbers. Use them to standardize your agency's reports and save time.

Before you start

  • The Templates tab only appears for people who can edit reports.
  • Templates depend on the sources connected for the selected client.

The ready-made templates

  • Paid media report

    What it includes
    Paid media results and campaigns, with KPIs, trend, commentary and a campaign table.
    Sources
    Meta Ads or Google Ads (GA4 optional)
  • Executive summary

    What it includes
    A single page with a concise view of the main business results.
    Sources
    Any source
  • Web analytics report

    What it includes
    Website acquisition, engagement and organic search.
    Sources
    GA4 and Search Console (Google Ads optional)
  • Social media report

    What it includes
    Audience and social media performance.
    Sources
    A connected social media source
  • Client monthly report

    What it includes
    A complete report organized by source: an overview with the month's context and one tab per source.
    Sources
    Any source
  • Period comparison

    What it includes
    One page with KPIs and the change versus the previous period.
    Sources
    Any source
TemplateWhat it includesSources
Paid media reportPaid media results and campaigns, with KPIs, trend, commentary and a campaign table.Meta Ads or Google Ads (GA4 optional)
Executive summaryA single page with a concise view of the main business results.Any source
Web analytics reportWebsite acquisition, engagement and organic search.GA4 and Search Console (Google Ads optional)
Social media reportAudience and social media performance.A connected social media source
Client monthly reportA complete report organized by source: an overview with the month's context and one tab per source.Any source
Period comparisonOne page with KPIs and the change versus the previous period.Any source

Use a template

  1. 1
    Step 1

    Open the Templates tab

    In Reports, click the Templates tab. Use the category filters (All, Paid media, Analytics, Social, Executive) to find the template.

    Illustrative screen
    Korra
    Photo of Marina, who uses Relator
    Reports
    AllDraftsSharedTemplates
    CategoryAllPaid mediaAnalyticsSocialExecutive
    Filter by sourcesMeta Ads · Korra BrasilGoogle Ads · Korra — Search
    Paid media reportRecommended
    Paid media results and campaigns.Use template
    Client monthly report
    A complete monthly report organized by source.Use template
    Web analytics reportRequires Google Analytics 4 and Google Search Console
    Website acquisition, engagement, and organic search.
    1. 1Filter templates by category.
    2. 2Check or uncheck sources to see which templates become available.
    3. 3Use template opens the generator with the template already chosen.
  2. 2
    Step 2

    Check the sources

    Under Filter by sources, the client's accounts come selected. A template marked Requires … only becomes available when the missing source is connected.

  3. 3
    Step 3

    Click Use template

    The generator opens with the template locked under Chosen template. Review the sources and the period and click Generate report. The full walkthrough is in Create a report.

Save one of your reports as a template

Built a report exactly the way you like it? Turn it into a template to repeat the structure in the coming months.

  1. 1
    Step 1

    Open the report in the editor

    Open the report and, if it is in read mode, click Edit.

  2. 2
    Step 2

    Open Settings

    In the editor's right-hand bar, click Settings.

  3. 3
    Step 3

    Click Save as template

    The app saves the template with the report's current title and shows Template saved. The template becomes available for this client.

Add just one tab from a template

You don't need to rebuild the report to use a template. In the editor, click + Add next to the tabs › From template, choose the Template and the source, and click Add tab. A new tab with that template's structure for the chosen platform is added.

Frequently asked questions

Why is a template disabled?

Because a source it requires is missing. The card shows Requires … with the source name. Connect the source for the client or pick another template.

What does "Recommended" mean?

It's the template Relator suggests for the selected sources. It's only a suggestion: you can use any available template.

Does a template I saved show up for other clients?

No. A template saved from the editor stays with the client where the report was created.

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