SEO

Site audit, domain verification and Search Console

4 articles
  1. Turn on the site SEO auditRegister the client’s domain, prove it’s yours with a TXT record in DNS and run the first site audit.
  2. Read the SEO auditUnderstand the overall score, the five categories, how severe each issue is and how the audit crosses with Search Console to show what costs traffic.
  3. Search Console in PerformanceGoogle clicks, impressions, CTR, average position and queries on the SEO tab in Performance, crossed with the site audit.
  4. SEO × Paid: paid terms against organicCross Google Ads search terms with Search Console queries and see where the client pays for a click organic already brings, where both compete and where only paid reaches.
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