Metrics, goals and alerts

Metric catalog, custom metrics, paced goals and alerts

6 articles
  1. Metric catalogFind any number your sources measure, see the period value with its change, and send the metric to a dashboard.
  2. Create custom metricsBuild a formula on top of one platform's metrics (cost per lead, conversion rate, sum of campaigns) without writing code.
  3. Metric detail pageSee a metric's full series, its best and worst day, and split the number by campaign, ad set or channel in six views.
  4. Create a goalSet a target (maximum spend, minimum conversions, ROAS, CRM revenue) for a period and let Relator track the pace.
  5. Track goals: pace and forecastUnderstand the On track, At risk, Off pace and Achieved statuses, how the forecast is calculated and what to do with each goal.
  6. Automatic alertsLearn which problems Relator detects on its own (unusual spend, stopped delivery, broken tag, goals off pace), where they show up and how to tune the sensitivity.
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