Turn on the site SEO audit

The SEO audit crawls the client’s site and points out what holds back search: pages with errors, noindex, missing title or meta description, thin content, missing structured data. It lives in Performance › SEO, next to the Search Console data. To crawl, Relator needs to know the domain belongs to the client, so the first step is verifying ownership with a TXT record in DNS.

Before you start

• Enter the right client: the domain is registered under it.
• Registering, verifying and auditing require being able to edit the client (agency team, or the client’s admins and editors). Read-only users see the results.
• You’ll need access to the domain’s DNS panel (Cloudflare, GoDaddy, Namecheap, Registro.br, etc.) or someone who has it.
• The site must be public. IP addresses, localhost and hosts without an extension (such as .com) aren’t accepted.
• The audit doesn’t depend on Search Console, but the cross-check with search only appears when it’s connected. See Connect Search Console.

Step by step

1. 1
   Step 1

   Open Performance › SEO

   In the sidebar, click Performance and choose the SEO tab. With no domain registered, the Site Audit section shows open, with the domain field.

2. 2
   Step 2

   Register the domain

   In Domain, type only the address, without http:// and without a path: client.com or www.client.com. Click Add domain.

   Illustrative screen

   Korra/Performance

   Ask RelatorAIPT

   SEOKorra / SEO

   OverviewPaid mediaOrganic

   SEO1

   Leads & sales

   Site Audit

   Domainkorra.com.bre.g. client.com

   2

   Add domain3

   1. 1The SEO tab in Performance.
   2. 2Type the domain without http:// and without a path.
   3. 3Add domain registers it and creates the verification record.

3. 3
   Step 3

   Copy the TXT record

   The domain enters the list with the Pending verification badge and the Verify ownership via DNS box, with three fields and a Copy button on each:

   • Type: TXT.
   • Name: relator-verify. If your panel asks for the full name, use relator-verify.yourdomain.com.
   • Value: the code generated for this domain. Copy it exactly as shown.

   Illustrative screen

   Korra/Performance

   Ask RelatorAIPT

   SEO

   • korra.com.br

     Pending verificationVerify

     3

   Verify ownership via DNS

   TypeTXT

   Namerelator-verify

   2

   Value8f3c1a7e5b2d4f90a6c1e2b7d9f04a3c

   1

   1. 1The box with the record to create in DNS.
   2. 2Use Copy on each field and paste into the DNS panel.
   3. 3Verify checks the record once it’s created.

4. 4
   Step 4

   Create the record in the DNS panel

   In your domain provider’s panel, add a new TXT record with the copied name and value. TTL can stay on default or automatic. Save.

5. 5
   Step 5

   Click Verify

   Go back to Relator and click Verify. When the record is found, you see Domain verified! You can run the first audit now. and the badge changes to Verified. DNS propagation can take a few minutes; if it isn’t found, wait and try again.

6. 6
   Step 6

   Run the first audit

   Click Audit now. The status goes through Queued and Auditing… and ends at Completed (or Failed). The screen updates on its own; you can leave and come back.

What happens next

• Relator starts from the home page and the sitemaps listed in robots.txt, follows the robots.txt rules and audits up to 100 pages per audit.
• The result shows in Results for your domain, with the Audit report and the page list. See Read the SEO audit.
• The audit doesn’t run on its own: each new round is a click on Audit now. The history stays in Completed audits.
• Once a domain is verified, the raw audit takes a single line on the SEO tab (Site audit), with See full audit and domains → to open everything. The Search Console cross-check comes first.

Common problems

• Invalid domain

  Cause

  http://, a path, an IP or a host without an extension was typed

  What to do

  Type only client.com

• This domain is already registered for this client

  Cause

  The domain is already on the list

  What to do

  Use the existing entry

• TXT record not found

  Cause

  The record hasn’t propagated yet, or the name or value differ

  What to do

  Check the fields, wait a few minutes and click Verify

• Couldn’t query DNS right now

  Cause

  Temporary lookup failure

  What to do

  Try again in a moment

• Verify domain ownership before auditing

  Cause

  The domain hasn’t been verified yet

  What to do

  Complete the TXT verification

• An audit is already running for this domain

  Cause

  An audit is queued or running

  What to do

  Wait for it to finish