Search Console in Performance

With Search Console connected, the SEO tab in Performance shows what Google search did with the client’s site: how many times it appeared, how many clicks it got, in which position and for which terms. The same tab holds the site audit, and the two sources cross to show what is costing traffic.

Before you start

• Connect the client’s Search Console property. See Connect Search Console.
• Google publishes Search Console data with a 2 to 3 day delay. That’s why shortcuts like Today and Yesterday are unavailable for this source. See Search Console delay.
• Available on all plans.

Step by step

1. 1
   Step 1

   Open the SEO tab

   In Performance, click SEO. The KPIs are Clicks, Impressions (with the average CTR in the footer), Average position and Pages with issues, which comes from the site audit.

   Illustrative screen

   Korra/Performance

   Ask RelatorAIPT

   SEOPomar / SEO

   OverviewPaid mediaOrganicSEOLeads & sales

   Clicks18,402+7.3%

   Impressions612,880+12.8%

   Average position8.4−0.6

   Pages with issues34 of 118

   1

   Queries

   Query	Clicks	Impressions	CTR	Position
   iphone 17 pro	3,210	48,900	6.6%	2.1
   pomar watch price	1,180	22,340	5.3%	4.7
   macbook air m4	940	31,020	3.0%	6.9

   2

   1. 1Search KPIs for the period. For position, lower is better.
   2. 2Queries: the terms that brought the most clicks.

2. 2
   Step 2

   Read "What the cross-check found"

   This is the SEO tab’s attention block. It points out, for example, a source that is down or impressions on pages with a critical issue.

3. 3
   Step 3

   See the trend and the queries

   Search clicks per day and Impressions per day show the period’s curve with the previous one dashed. Next to them, Queries lists the terms that brought the most clicks; See all queries → opens the full list.

4. 4
   Step 4

   Find the opportunity

   Where the opportunity is and Pages by impact cross each page’s impressions with the issue the audit found on it. See Read the SEO audit.

5. 5
   Step 5

   Open All reports

   At the end of the tab, All reports lists the Search Console reports (pages, queries, devices, countries). Click to open the full report with the same period.

How to read the metrics

• Impressions

  What it is

  How many times a page from the site appeared in a search result

  Good direction

  Up

• Clicks

  What it is

  How many times someone clicked the result

  Good direction

  Up

• CTR

  What it is

  Clicks ÷ impressions

  Good direction

  Up

• Average position

  What it is

  The site’s average position in the results (1 = top)

  Good direction

  Down

Search Console numbers also show in summary on the Performance Overview, in the SEO card (search clicks, impressions, average position and average CTR).

Common problems

• "No queries in the period": Search Console reported no terms with clicks or impressions in that range. For very recent periods, remember the 2 to 3 day delay.
• "Nothing to cross yet": Search Console hasn’t reported pages for the period, or the domain hasn’t been audited.
• Pages with issues shows "No completed crawl": run the first audit. See Turn on the site SEO audit.
• A different number from Google’s panel: Search Console aggregates data differently by page and by query, and hides rare queries for privacy. Per-query totals tend to be lower than site totals.