How to ask RelatorAI good questions

RelatorAI queries the client's data for every question, so the clearer the request, the more direct the answer. You don't need to know technical metric names or write formulas: say what you want to know the way you would tell a colleague.

Before you start

• Check the client selected at the top and the accounts checked under Data source.
• Each question uses one AI credit. Complete questions avoid back-and-forth.
• A message can have up to 4,000 characters.

The four parts of a good question

1. 1
   Step 1

   State the period

   "last month", "in the last 14 days", "from September 1 to 15". Without a period, RelatorAI picks one and tells you which. "Today" and "yesterday" follow the client's time zone.

2. 2
   Step 2

   State the metric

   Spend, conversions, CPA, ROAS, CTR, sessions, organic clicks, won deals. Everyday names work too: "cost per lead", "ad spend", "sales".

3. 3
   Step 3

   State the breakdown

   By campaign, ad set, ad, channel, page or device. For a specific campaign, type part of its name: "the Black Friday campaign" finds "[PMAX] Black Friday — Conversion".

4. 4
   Step 4

   Ask for a comparison

   "compared with the previous month", "versus the previous 7 days". Comparisons show what changed and why.

• "How are the campaigns doing?"

  Ask

  "Which Meta Ads campaigns had the lowest CPA in the last 30 days?"

• "Did CPA go up?"

  Ask

  "Why did Google Ads CPA go up last month compared with the month before?"

• "Tell me about the website"

  Ask

  "Which channels brought the most engaged sessions in GA4 this month?"

• "What about the summer campaign?"

  Ask

  "How much did the Summer campaign spend and convert in the last 14 days, and what share of the total is that?"

Questions that work well

Paid media

• "Where did cost per result get worse in the period?"
• "Compare Meta Ads and Google Ads spend and conversions last month."
• "Which campaign has the highest spend and the worst ROAS?"

Creatives (Meta Ads)

• "Is any creative fatigued?"
• "Which ads should I pause or scale right now?"
• "How can I optimize my top-spending campaign based on competitors?"

Website and organic search

• "Which pages lost the most organic clicks this month?"
• "Where did the sessions that generated key events last week come from?"

CRM, revenue and goals

• "What is the true ROAS per campaign this quarter?"
• "Which campaigns bring cheap leads that don't close?"
• "Which goals are off pace?"
• "Which goals should be hit by the end of the month?"

Keep the conversation going

• RelatorAI remembers earlier messages in the same conversation. You can follow up with "and on Google Ads?" or "now by device".
• Use the suggestion buttons below the answer to dig deeper without typing.
• Want a chart? Ask: "show this as a bar chart".
• Changing the subject? Click New chat so contexts don't mix.

Common problems

• The answer came from another platform

  Cause

  The question didn't name the platform and several sources were checked.

  Fix

  Name the platform ("on Meta Ads") or adjust Data source.

• It declined the question

  Cause

  The topic is out of scope (general knowledge, code, personal topics).

  Fix

  Ask about the client's data, about Relator or about digital marketing.

• It didn't find the campaign

  Cause

  The part of the name doesn't match any campaign in the period.

  Fix

  Use another part of the name or check the period.

• Response stopped

  Cause

  You clicked Stop response or the connection dropped.

  Fix

  Click Retry.