Creative studio: generate images with RelatorAI

The creative studio generates images for Meta ads inside the campaign editor. You describe the scene, pick a style and format, RelatorAI generates a few options, and you choose, adjust the text over the image and use it in the ad. It helps you test new creatives without needing a designer every round, or finish an ad that ended up without an image.

Before you start

• A Meta campaign open in edit mode (new or existing). See Edit and publish.
• Each generation uses 1 AI credit from the plan. See AI credits.
• The studio generates images. Video and carousel ads aren’t rebuilt by Relator yet.

Step by step

1. 1
   Step 1

   Open the studio on the ad

   In the Campaign structure, click the ad and go to the Format and media section. In the Media field, click Generate images with RelatorAI. If you generated options before, the button shows as See the RelatorAI options.

2. 2
   Step 2

   Fill in the brief

   The 1 Brief step shows What RelatorAI read from the ad (product, objective, destination and link). Then complete:

   • What to show: describe the scene. Don’t write the ad copy here: Relator draws the text on top later, with no spelling mistakes.
   • Style: Real use, Product front and center, Studio or Selfie (UGC).
   • Format: Feed · 4:5, Square · 1:1 or Stories · 9:16.

   Illustrative screen

   Korra/Campaigns

   Ask RelatorAIPT

   Black Friday — Conversion

   Format and media

   Creatives with RelatorAIGenerate image options from the ad, choose and adjust before using them.

   What RelatorAI read

   • Product

     Running shoes
   • Objective

     Sales
   • Destination

     Website

   What to showWoman running on the beachfront at sunrise, shoes front and center

   1

   StyleReal useProduct front and centerStudioSelfie (UGC)

   2

   FormatFeed · 4:5Square · 1:1Stories · 9:16

   3

   Generate 4 options4

   1. 1Describe the scene, without the ad copy.
   2. 2Pick one or more styles.
   3. 3The format sets the crop of the generated images.
   4. 4Each generation uses 1 credit and brings 4 options.

3. 3
   Step 3

   Generate and choose

   Click Generate 4 options. In the 2 Choose step, images show up as they’re ready. Click Choose on the ones you want, More like this to generate 2 variations of an option, or Discard. Generate 4 more runs another round. Then click Continue with the number you chose.

4. 4
   Step 4

   Adjust the text over the image

   In the 3 Adjust step, turn on Text over the image to add a Headline and, if you want, a Button on top. The How it looks in each placement panel shows the same image cropped for each placement.

   Illustrative screen

   Korra/Campaigns

   Ask RelatorAIPT

   Black Friday — Conversion

   Format and media

   Creatives with RelatorAI

   Text over the image

   1

   HeadlineUp to 40% off this Black Friday

   ButtonShop now

   Feed · 4:5

   Square · 1:1

   Stories · 9:16

   2

   Use 2 creatives3

   1. 1Relator draws the headline and button on top of the image.
   2. 2The preview shows the crop in each placement, with the text already in place.
   3. 3Use takes the chosen images to the ad.

5. 5
   Step 5

   Use it in the ad

   Click Use with the number of creatives. The images go into the ad’s Media field, in the draft. They’re uploaded to the Meta account only when you publish in Review and publish.

Tips for better images

• Describe people, place, light and the product. "Family in the kitchen at night, pot front and center, warm light" works better than "photo of the pot".
• Generate in the format of the campaign’s main placement: Stories · 9:16 for Stories and Reels, Feed · 4:5 for the feed.
• Short headlines fit better: if the text goes past the area shown in every placement, the studio tells you to shorten it.
• Test different styles in the same ad: with more than one media, Meta spreads delivery across them.

Common problems

• The ad already has the maximum media. Remove one to use another.

  How to fix it

  Remove a media item from the ad’s Media field and go back to the studio.

• Some generations came back with fewer options than requested.

  How to fix it

  Generate again. If no image came back, the credit isn’t charged.

• Couldn’t build the preview with the text.

  How to fix it

  Use Use without text or try again with a shorter headline.

• The plan’s AI credits ran out this month.

  How to fix it

  See the plans. You can still publish the ad with the media it already has.