Clicking a card in the catalog opens that metric's page. It answers three questions: how much it was in the period, how it moved day by day and where the number came from. Use it when a value caught your eye and you want to understand the cause before changing the campaign or explaining it to the client.
Before you start
It works for any metric in the catalog, custom ones included.
The default range is the last 30 days, in the client's time zone.
Some views depend on what the source offers; when a view isn't possible, its tab shows as disabled with the reason.
What's on the page
Illustrative screen
Korra/Amount spent
Ask RelatorAIPT
Amount spentMeta Ads · On 3 dashboards
1
Trend3
ComparisonCompositionDistributionCorrelationTable
In the periodR$ 12,480.00+8.2%
Best dayR$ 702.10on Sep 24
Worst dayR$ 211.40on Sep 7
Daily averageR$ 416.00
2
TrendDay, with the previous period dashed
4
1Add to dashboard sends the metric to a dashboard; custom metrics also have Duplicate.
2The KPIs: period value, best and worst day and daily average.
3The metric's six views.
4The chart for the selected view, with its controls.
The header shows the name, the platform, the description and, if the metric is on dashboards, how many (“On 3 dashboards”). Custom metrics carry the Custom metric badge and the readable Formula.
The four numbers at the top
In the period: the value for the whole period and the change against the previous period.
Best day and Worst day: follow the metric's direction. For a cost, the best day is the cheapest one.
Daily average: for volumes, the total divided by the days in the period; for rates, the average of the days with data.
The six views
Trend
What it shows
Line for the period with the previous one dashed; group by Day, Week or Month
When it's unavailable
Always available
Comparison
What it shows
Bars with the top 15 items (campaign, ad set, channel...)
When it's unavailable
Source with no dimensions to split by
Composition
What it shows
Donut showing each item's share of the total; the rest becomes “Others”
When it's unavailable
No dimensions, or a metric that is a rate
Distribution
What it shows
Day-by-day calendar and average by day of the week
When it's unavailable
Range shorter than 7 days
Correlation
What it shows
Points crossing two metrics per item, with the strength of the relationship in a sentence
When it's unavailable
No dimensions or no other metric in the same source
Table
What it shows
Value, previous, change and share for each item; Export CSV
When it's unavailable
Source with no dimensions
View
What it shows
When it's unavailable
Trend
Line for the period with the previous one dashed; group by Day, Week or Month
Always available
Comparison
Bars with the top 15 items (campaign, ad set, channel...)
Source with no dimensions to split by
Composition
Donut showing each item's share of the total; the rest becomes “Others”
No dimensions, or a metric that is a rate
Distribution
Day-by-day calendar and average by day of the week
Range shorter than 7 days
Correlation
Points crossing two metrics per item, with the strength of the relationship in a sentence
No dimensions or no other metric in the same source
Table
Value, previous, change and share for each item; Export CSV
Source with no dimensions
How to investigate a number
1
Step 1
Check the trend
In the Trend view, see whether the change came from a one-off spike or a new level. Switch Group by to Week when the daily series is noisy.
2
Step 2
Split by item
Open Comparison and pick the dimension in Split by (for example, Campaign). Items show by name, never by ID.
Illustrative screen
Korra/Amount spent
Ask RelatorAIPT
Amount spent
Trend
Comparison1
CompositionDistributionCorrelationTable
Split byCampaign
2
Black Friday — ConversionR$ 6,210.00
Remarketing — CartR$ 3,140.00
Brand — ReachR$ 2,130.00
1The Comparison view ranks the top items of the period.
2Split by picks the dimension (campaign, ad set, channel...).
3
Step 3
See each part's weight
In Composition, the donut shows each item's share of the total. It only exists for metrics that add up (spend, clicks); rates like CTR don't add up to 100% across parts.
4
Step 4
Cross it with another metric
In Correlation, pick the second metric in Cross with (Relator suggests a pair, such as cost and result). Each point is an item of the dimension, and the sentence says whether the relationship is strong, moderate or weak and whether both rise together.
5
Step 5
Export the table
In Table, check value, previous, change and share for each item and click Export CSV. The file carries the metric and dimension names.
Common problems
No data in the period → nothing was recorded between those dates. Change the range or check the connection.
Couldn't load this view → temporary failure while querying the data. Click Try again.
Distribution disabled → pick a range of 7 days or more.
Composition disabled → the metric is a rate. Use Comparison or Table.
Frequently asked questions
Does the browser back button undo a view change?
Yes. Switching view, dimension, second metric or grouping adds a step to the history; changing the date range doesn't.
Can I share the view I'm looking at?
Yes. The view, the dimension and the range live in the page address; anyone with access to the client opens exactly the same screen.
Why does Composition show “Others”?
To keep the donut readable, the smaller items are added up as “Others”. The total always matches the period value.
