Metric catalog

The Metrics screen gathers everything a client's connected sources measure: spend, clicks, conversions, sessions, revenue, rates such as CTR, CPC and ROAS, and the custom metrics your team created. Each metric shows up as a card with the period value, the change against the previous period and a mini chart. Use the catalog when you want to find a specific number without building a report, check a quick trend or send a metric to a dashboard.

Before you start

• The catalog always covers one client at a time. At an agency, pick the client in the top switcher or open Clients › the client › Metrics.
• Only metrics from connected, synced sources appear. With no active connection, the screen shows Catalog is empty with the Check connections button.
• Anyone with access to the client can see the catalog. Creating custom metrics and adding to dashboards depends on your role (see roles and permissions).
• The catalog is available on every plan.

Step by step

1. 1
   Step 1

   Open the catalog

   In the sidebar, click Metrics. The header shows Metrics and, right below it, the search, the date range picker and the New metric button.

   Illustrative screen

   Korra/Metrics

   Ask RelatorAIPT

   MetricsEverything your sources measure, with the period value. Click to see the full series.

   Last 30 days2

   New metric

   All sources

   Meta Ads3

   Google AdsGA4

   SearchSearch metric, dimension or cube...

   1

   Amount spentR$ 12,480.00+8.2%

   Link clicks9,312+3.1%

   CTR1.84%-0.2%

   CPCR$ 1.34+4.9%

   4

   1. 1The search filters by metric name as you type.
   2. 2The date range changes the value of every card at once.
   3. 3The source tabs show one platform at a time.
   4. 4Each card shows the period value, the change and the mini chart.

2. 2
   Step 2

   Pick the source and category

   The source tabs list each connected platform (for example Meta Ads, Google Ads, GA4) plus All sources. Below them, category chips group metrics by type.

   • Cost, Volume, Engagement, Audience, Conversion, Revenue, Efficiency, Events: categories vary by source.
   • All shows every category of the selected source again.
   • Custom metrics appears as a source once your team has created any.
3. 3
   Step 3

   Adjust the date range

   Click the date range picker and choose a shortcut (Last 7 days, Last 30 days, This month, Last month...) or Custom to set a start and end. The range uses the client's time zone. Each card's change compares against the previous period of the same length.

4. 4
   Step 4

   Read the cards

   The grid shows 12 metrics at a time; scroll to the end and click Show more to see the next ones. The total found appears above the grid (e.g. “38 metrics”).

   • The period value is calculated over the whole period. Rates like CTR and CPC are not the sum of the days: they are recalculated from the period totals.
   • No data means nothing was recorded in the period. Didn't load means a temporary failure: reload the page.
5. 5
   Step 5

   Open the detail or send the metric to a dashboard

   Click the card to open the metric detail page, with trend, comparisons and a table. To pin the metric on a dashboard, use the Add to dashboard button in the corner of the card.

   Illustrative screen

   Korra/Metrics

   Ask RelatorAIPT

   Metrics

   Amount spentR$ 12,480.00+8.2%

   Results412+12.0%

   Add to a dashboardWhere should Amount spent appear?

   • Paid media — Korra8 widgets

     Pinned

     1
   • Black Friday — Conversion5 widgets

   1. 1Pick the target dashboard; the metric is added as a new widget and Relator offers Open dashboard.

What you find in the catalog

• Volumes

  Examples

  Spend, impressions, clicks, sessions, conversions

  How the period value is calculated

  Sum of the days in the period

• Rates and costs

  Examples

  CTR, CPC, CPM, CPA, ROAS

  How the period value is calculated

  Recalculated from the period totals

• Custom metrics

  Examples

  Formulas created by your team

  How the period value is calculated

  The formula applied to the period totals

If a source fails to load, the catalog warns you at the top (“Google Ads metrics unavailable right now”) and shows the rest as usual.

Common problems

• Catalog is empty → none of the client's sources has finished its first sync. Check Sources and see data not showing up.
• No metrics match the current filters → the search or the category hid everything. Click Clear filters.
• A platform is missing from the tabs → it is not connected for this client. The tabs follow the open client's connections, not the whole agency's.
• The number differs from the ads manager → usually time zone, attribution or a period still updating. See differences from the platforms.