Available data sources
The seven platforms you can connect today, what each one brings in, and which ones show as "Coming soon".
In this article · 5 sections
A data source is an account on a marketing platform that feeds Relator: an ad account, a GA4 property, a Search Console site or a CRM. Once connected, it updates on its own and powers Performance, dashboards, reports and RelatorAI.
Relator connects seven platforms today. You connect all of them yourself, with the platform login, without opening a support ticket.
What you can connect today
Meta Ads
- Group on screen
- Paid media
- What comes in
- Campaigns, ad sets and ads by day, with spend, reach, clicks, conversions and value, broken down by age, gender, placement and device.
- Where you connect it
- Agency: through the BM. Own account: directly on the ad account.
Google Ads
- Group on screen
- Paid media
- What comes in
- Campaigns, ad groups and ads, search terms, keywords with Quality Score, Performance Max, Shopping and hour-by-hour data.
- Where you connect it
- Agency: through the MCC. Own account: directly on the account.
Google Analytics 4
- Group on screen
- Analytics
- What comes in
- Acquisition, events and key events, pages, landing pages, engagement, audience, technology and e-commerce.
- Where you connect it
- Agency or own account.
Google Search Console
- Group on screen
- SEO and local
- What comes in
- Queries and pages with clicks, impressions and position, by country and device.
- Where you connect it
- Agency or own account.
RD Station Marketing
- Group on screen
- Marketing automation
- What comes in
- Leads with source (UTM), funnel, email marketing, automation emails and landing page conversions.
- Where you connect it
- In the client's space or in your own account.
HubSpot
- Group on screen
- CRM
- What comes in
- Contacts with UTM and gclid, deals with stage, amount and loss reason, and companies.
- Where you connect it
- In the client's space or in your own account.
RD Station CRM
- Group on screen
- CRM
- What comes in
- Deals with amount, stage and close date, contacts and companies.
- Where you connect it
- In the client's space or in your own account.
| Source | Group on screen | What comes in | Where you connect it |
|---|---|---|---|
| Meta Ads | Paid media | Campaigns, ad sets and ads by day, with spend, reach, clicks, conversions and value, broken down by age, gender, placement and device. | Agency: through the BM. Own account: directly on the ad account. |
| Google Ads | Paid media | Campaigns, ad groups and ads, search terms, keywords with Quality Score, Performance Max, Shopping and hour-by-hour data. | Agency: through the MCC. Own account: directly on the account. |
| Google Analytics 4 | Analytics | Acquisition, events and key events, pages, landing pages, engagement, audience, technology and e-commerce. | Agency or own account. |
| Google Search Console | SEO and local | Queries and pages with clicks, impressions and position, by country and device. | Agency or own account. |
| RD Station Marketing | Marketing automation | Leads with source (UTM), funnel, email marketing, automation emails and landing page conversions. | In the client's space or in your own account. |
| HubSpot | CRM | Contacts with UTM and gclid, deals with stage, amount and loss reason, and companies. | In the client's space or in your own account. |
| RD Station CRM | CRM | Deals with amount, stage and close date, contacts and companies. | In the client's space or in your own account. |
Sources shown as "Coming soon"
Some cards appear grayed out with a Coming soon badge. They can't be clicked: the integration doesn't exist yet, and Relator doesn't promise what it doesn't deliver.
- In the Connect new source dialog: Facebook Pages, Instagram and YouTube (Organic and social group) and Google Business Profile (SEO and local group).
- In the Connections tab of a client's profile: Facebook, Instagram, TikTok, LinkedIn, YouTube, X, Salesforce, Power BI, Google Sheets and Zendesk.
Where sources live
All sources live on the Data sources screen, which you open from Sources in the sidebar. The Connect new source button opens the list of platforms, grouped by type, with a search by name.
Tempero — PerformanceMeta AdsFresh18 min ago
Meta AdsConnected
Google Ads
Google Analytics 4
InstagramComing soon
HubSpotUpgrade- 1Search filters by platform name.
- 2Connected: you already have this source. Click it again to connect another account.
- 3Coming soon: the integration isn't available yet. The card doesn't open.
- 4Upgrade: your plan has no free source left. Clicking opens the plan picker.
How many sources fit in your plan
Each account that syncs counts as one source: an ad account, a GA4 property, a Search Console site or a CRM. In an agency, each BM or MCC account included in sync takes one source, even when they come from the same connection. The N of M sources counter at the top of Data sources shows how much of the plan is in use.
When you reach the limit, cards that aren't connected yet show Upgrade. Each workspace in the plan, and each extra workspace, brings 5 sources, added up across the account. To get more sources, change plans or add an extra workspace. See Limits and usage and Add-ons.
Next steps
- Agency: start with Connect the agency BM and MCC.
- Own account: follow the platform article, for example Connect Meta Ads.
- Understand the update pace in How often data updates.
Frequently asked questions
Can I connect TikTok Ads, LinkedIn Ads or Google Sheets?
Not yet. They show as "Coming soon" and can't be selected.
Can I connect organic Instagram or Facebook Pages?
Not yet. What comes from Meta today is ad data (Meta Ads), which already includes campaigns running on Instagram.
Why does HubSpot show "Connect it from a client"?
Because a CRM belongs to a single client. In the agency overview there's no client to receive the connection. Open the client's space and connect from there.
Does a BM with 10 ad accounts count as one source?
No. Each account that syncs counts as one source. Accounts you don't include in sync don't use your plan.
Read next
- ConnectionsConnect Meta AdsAuthorize Relator on your Facebook account and choose the ad account that will feed your reports.
- ConnectionsConnect the agency BM and MCC and assign accounts to clientsConnect the agency Business Manager and MCC once and send each ad account to the right client.
- ConnectionsManage connections: status, resync, reconnect and disconnectRead the status of each source, force a sync, renew access or disconnect, and learn what happens to the data in each case.
- Data and freshnessHow often data updatesRelator's two update rhythms: the full refresh, which follows your plan, and today's numbers, which update every hour.
- Plans and billingPlan limits and usageWhat counts as a workspace, source, seat and AI message, how to read the Usage this cycle area and what happens when a limit is reached.