Performance: Paid media and campaign drill-down

The Paid media tab in Performance answers "is the money in the right place?". It puts Meta Ads and Google Ads on the same scale and lets you go down, without losing the period, from the platform to the campaign, from the campaign to the ad set or ad group, and from there to the ad.

Before you start

• Connect the client’s Meta Ads and/or Google Ads. See Connect Meta Ads and Connect Google Ads.
• For the target comparison (Channel goal and CPA against target), create a CPA goal for the channel. See Create goals.
• Available on all plans.

What’s on the tab

1. 1.KPIs: Spend, Conversions, CPA and ROAS for the period, with the change.
2. 2.Needs attention and RelatorAI reading.
3. 3.Channels: one row per platform with Spend, Clicks, Conversions, CPA and Channel goal (On target, Off target, Not enough data or no goal set). In the same card, Spend per day stacks Meta and Google, with the previous period’s total dashed.
4. 4.Campaigns: Meta and Google in the same list, sorted together. It shows five; See all N → opens the full list. When there is Google Ads in the period, the table also shows Impressions, All conversions and Status.
5. 5.Where the money is working: each bubble is a campaign, by cost per click × clicks, sized by spend. Next to it, Meta’s Featured creatives, when connected.
6. 6.All reports: every report the tab’s sources deliver, grouped into Acquisition, Engagement and content, Audience, Conversions and revenue.

Step by step: from platform to ad

1. 1
   Step 1

   Open the Paid media tab

   In Performance, click Paid media. Check the KPIs and the attention items before looking at the tables.

2. 2
   Step 2

   Compare channels and open a platform

   In the Channels section, compare budget share, CPA and goal side by side. Click the Meta Ads or Google Ads row to open the platform.

   Illustrative screen

   Korra/Performance

   Ask RelatorAIPT

   Paid mediaKorra / Paid media

   OverviewPaid mediaOrganicSEOLeads & salesMarket

   Channels

   Channel	Spend	Clicks	Conversions	CPA	Channel goal
   Meta Ads	R$ 29,140.00	41,870	612	R$ 47.61	On target
   Google Ads	R$ 19,180.00	22,410	298	R$ 64.36	Off target

   1

   Campaigns

   Campaign	Channel	Spend	Clicks	Conversions	CPA
   Black Friday — Conversion	Meta Ads	R$ 12,480.00	18,204	301	R$ 41.46
   Search — Brand	Google Ads	R$ 8,920.00	11,380	187	R$ 47.70
   Institutional — Reach	Meta Ads	R$ 6,300.00	9,112	0	No data

   2

   1. 1Channels: click a row to open the platform.
   2. 2Campaigns: click a row to open the campaign already filtered by channel.

3. 3
   Step 3

   Read the platform

   Inside the platform, the top becomes a strip with the channel’s numbers (spent, clicks, conversions, CPA, avg. CPC). Next come the platform’s spend per day and Channel campaigns. In What is worth a look, use Compare to change the level: Campaigns, Ad sets (or Ad groups, on Google) and Ads. If the platform reports no conversions, a line warns you and the comparison switches to cost per click.

   • CPA against target only appears when the channel has a CPA goal: each bar is a campaign (or ad set) on the same scale, with the target marked.
   • Ad sets (Meta) or Ad groups (Google) list the middle level, with each one’s campaign.
   • On Google Ads, the Google Ads report section has the Account, Campaigns, Ads, Keywords, Search terms and Bidding strategies tabs.
4. 4
   Step 4

   Open a campaign

   Click a campaign. The header shows the verdict (for example, CPA R$ 58.10 · 31% above target, or No conversions in the period — no CPA) and Campaign attention points shows where the problem is, such as the group that concentrates the budget. On Meta, Creatives in this campaign shows the assets; on Google, the campaign opens by its groups.

   Illustrative screen

   Korra/Performance

   Ask RelatorAIPT

   Black Friday — ConversionKorra / Paid media / Meta Ads

   ← Back to the channel1

   R$ 12,480.00 spent · 18,204 clicks · CPA R$ 58.10 · 31% above target

   2

   Ad sets in this campaign

   Ad set	Spend	Clicks	Conversions	CPA
   Remarketing 30d	R$ 6,870.00	9,880	92	R$ 74.67
   Lookalike buyers	R$ 3,910.00	5,402	81	R$ 48.27
   Interests — running	R$ 1,700.00	2,922	42	R$ 40.48

   3

   1. 1← Back to the channel returns to the platform with the same period.
   2. 2The verdict against the target sits in the header.
   3. 3Click an ad set to see its ads.

5. 5
   Step 5

   Go down to the ad

   Click an ad set or ad group to open Ads in this group: each row is an ad delivered in the period. That’s the end of the path. Use ← Back to the campaign to go up one level.

Sort and share

Tables have Sort by (Spend, Clicks, Conversions, CPA). For CPA, the order is ascending, because lower cost is better; rows without conversions go to the end. Sorting, comparison level and the open campaign are kept in the page address: reloading, going back or sharing keeps everything.

Common problems

• "Meta returned no conversions": the account doesn’t send conversions to Relator in the period, or the campaigns didn’t convert. CPA and ROAS have no denominator; check the pixel and events on the platform.
• "No data for this campaign in the period": the campaign didn’t deliver on the selected dates. Change the period or go back to the channel.
• A section with an error and "Try again": that section’s query failed. The others are still valid; try again in a moment.
• CPA against target doesn’t show: the channel has no CPA goal. Create one in Goals.