Performance: Organic

The Organic tab in Performance shows what happens on the client’s site, from GA4: how many sessions and people arrived, through which channel, which pages they landed on and whether they converted. Use it to answer "which channel grew?" and "where does traffic come in?".

Before you start

• Connect the client’s GA4 property. See Connect Google Analytics 4.
• Conversions here are GA4 key events. If no event is marked as key in the property, the column stays empty.
• To see revenue, the property needs e-commerce set up.

Step by step

1. 1
   Step 1

   Open the Organic tab

   In Performance, click Organic. The KPIs are Sessions, Users (with sessions per user in the footer), Engagement rate and Conversions.

   Illustrative screen

   Korra/Performance

   Ask RelatorAIPT

   OrganicBravo / Organic

   OverviewPaid media

   Organic1

   SEOLeads & salesMarket

   Sessions96,410+6.2%

   Users61,880+4.9%

   Engagement rate58.4%+1.2 pp

   Conversions1,912−3.1%

   2

   Where traffic comes fromOrganic Search 44%

   3

   1. 1The Organic tab.
   2. 2Site KPIs for the period, with the change.
   3. 3Where traffic comes from: sessions per channel, with the previous period as a light bar.

2. 2
   Step 2

   See the trend and the channels

   Sessions per day shows the period’s curve with the previous one dashed. Next to it, Where traffic comes from compares each channel with the same previous period. The note below says how much the top channels hold and which ones dropped to zero.

3. 3
   Step 3

   Analyze landing pages

   Landing pages lists where traffic comes in, with Sessions, Engagement, Conversions and Conv. rate, plus each page’s main channel. Use Sort by (Sessions, Engagement, Conversions, Rate) and See all pages → for the full list.

4. 4
   Step 4

   Check audiences and e-commerce

   When the property has this data, you see Audiences (the GA4 audiences with the most users) and E-commerce (Revenue, Transactions and Average order value, with the change). Without data, these blocks don’t show.

5. 5
   Step 5

   Open All reports

   At the end of the tab, All reports lists every report GA4 delivers, grouped into Acquisition, Engagement and content, Audience and Conversions and revenue. Each chip has a summary line; click it to open the full report, with the same period and comparison. +N more in this group → shows the rest of the group.

How to read the numbers

• Rate changes (engagement, conversion) are shown in percentage points (pp), not percent.
• The device panel counts sessions: a person who comes in on mobile and returns on desktop counts in both rows.
• A page with no sessions has no rate and goes to the end of the sort.

Common problems

• "No landing pages in this period": GA4 didn’t report sessions per landing page for that range. Check that the tag is on the site.
• "Partial analytics data" notice: some GA4 metrics aren’t available yet, and the totals that depend on them stay hidden until the sync completes.
• Conversions at zero: the property has no key events, or they stopped being recorded. Relator also warns when the site stops recording visits or conversions.