The agency journey

The agency Home checklist: three agency steps and six per client until they receive their first report.

For agenciesUpdated on October 14, 20264 min read
In this article · 5 sections

The agency journey is the checklist that takes the agency from signup to its first client receiving a report. It lives on the agency Home and has two parts: what the agency sets up once and what each client needs. Each step checks itself off when you complete it in the product, with no "done" button to click.

Before you start

  • It applies to agency and freelancer accounts.
  • The journey appears on the agency view Home. Inside each client, the same journey shows at the bottom of the sidebar as Getting started.
  • Your first client becomes the template for the next ones: report templates you save work for all of them.

The steps

  • Connect the agency BM and MCC

    Where it lives
    Settings › Connections
    Checks itself when
    there is an active agency connection (BM or MCC)
  • Apply the agency brand

    Where it lives
    Settings › Brand
    Checks itself when
    the agency has a saved logo
  • Invite the internal team

    Where it lives
    Settings › Members
    Checks itself when
    the agency has another member besides you, or a pending invitation
  • Add the client

    Where it lives
    Clients › Add client
    Checks itself when
    the agency has at least one client
  • Assign the client's accounts

    Where it lives
    Client › Connections
    Checks itself when
    the client has at least one Meta Ads, Google Ads or GA4 account assigned, or its own connection
  • Apply the client's brand

    Where it lives
    Client › Brand
    Checks itself when
    the client has a logo or brand color
  • Create the first report

    Where it lives
    Client › Reports › New report
    Checks itself when
    the client has a generated report
  • Schedule recurring delivery

    Where it lives
    Client › Reports › Schedule delivery
    Checks itself when
    the client has an active schedule
  • Invite the client to the portal

    Where it lives
    Client › Members
    Checks itself when
    the client has a pending invitation or a member who isn't from the agency
StepWhere it livesChecks itself when
Connect the agency BM and MCCSettings › Connectionsthere is an active agency connection (BM or MCC)
Apply the agency brandSettings › Brandthe agency has a saved logo
Invite the internal teamSettings › Membersthe agency has another member besides you, or a pending invitation
Add the clientClients › Add clientthe agency has at least one client
Assign the client's accountsClient › Connectionsthe client has at least one Meta Ads, Google Ads or GA4 account assigned, or its own connection
Apply the client's brandClient › Brandthe client has a logo or brand color
Create the first reportClient › Reports › New reportthe client has a generated report
Schedule recurring deliveryClient › Reports › Schedule deliverythe client has an active schedule
Invite the client to the portalClient › Membersthe client has a pending invitation or a member who isn't from the agency

How to use it

  1. 1
    Step 1

    Open the agency Home

    In the switcher at the top, choose the agency and click Home. While any client is not ready, the Home opens with the journey and, below it, the portfolio.

    Illustrative screen
    Farol Agency
    Photo of Marina, who uses Relator
    Korra: next step is Client brandSet up the agency once, then follow the client journey until they receive their first report.
    Agency · once
    • Connect the agency BM and MCC
      Done
    • Apply the agency brand
      Pending
    • Invite the internal team
      Done
    Per client · Korra
    • Add the client
      Done
    • Assign Korra's accounts
      Done
    • Apply Korra's brandNext step · about 2 min
      NextOpen client brand
    • Create Korra's first report
      Pending
    • Schedule recurring delivery
      Pending
    • Invite Korra to the portal
      Pending
    Clients ready to deliver · 1 of 3
    ClientAccountsBrandReportDeliveryAccess
    KorraDonePendingPendingPendingPending
    NimboDoneDoneDoneDoneDone
    TemperoPendingPendingPendingPendingPending
    1. 1The journey of the Client in focus. Change the client with the selector next to the title.
    2. 2Click the step to see where it lives, how long it takes and the button that takes you there.
    3. 3The portfolio shows the same journey for every client and how many are ready to deliver.
  2. 2
    Step 2

    Follow the next step

    The title tells you the next step for the client in focus. When you open a step, you see Where it lives, Checks itself when: and the action button. Report and delivery steps open the client first, then the screen.

  3. 3
    Step 3

    Repeat for the other clients

    In the portfolio, Continue opens each client's next step. When a client has every step done, Ready to deliver appears.

  4. 4
    Step 4

    Collapse or dismiss the guide

    Use Collapse guide to keep only the title, or Dismiss guide to remove it from the Home. To bring it back, click Show getting started.

When everything is ready

With the agency set up and every client ready, the agency Home switches to the day's agenda: who needs attention, what is running normally and upcoming deliveries. The checklist becomes a discreet line at the bottom, X of Y set up · view checklist, which opens the same journey whenever you need it. See Agency Home.

Common problems

  • I did the step but it's still pending. Check the condition under Checks itself when:. For example, the accounts step only counts a Meta Ads, Google Ads or GA4 account assigned to the client, or the client's own connection.
  • "Add a client first." Client steps only exist after the first client is created.
  • "Couldn't load getting started". Only the guide progress didn't arrive; clients, connections and reports are still saved. Click Try again.

Frequently asked questions

Do I have to follow the order?

No, but it helps. The order follows what each step needs from the previous one: without assigned accounts, the report has no data; without a report, there's nothing to schedule.

Is the journey the same for the whole team?

Yes. Progress comes from what exists in the account, so everyone at the agency sees the same state.

I dismissed the guide inside a client. Does it disappear from the agency Home?

No. Each client's sidebar card and the Home guide are dismissed separately.

Does the client see this journey?

No. The journey is only for the agency team.

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