I hit my plan limit

The plans screen showed up when connecting a source, creating a client, inviting someone or using RelatorAI: what each limit counts and how to free up room or expand.

Updated on October 14, 20264 min read
In this article · 4 sections

The plans on sale are Starter, Pro and Scale, plus Enterprise under contract. Each one has limits on clients, sources, team members and RelatorAI messages, and some features only exist from a given plan up. When an action would go past a limit, Relator doesn’t fail silently: it opens the plan picker. This guide shows how to recognize the limit, where to see your usage and the three ways out: free up room, add an add-on or change plans.

How the limit shows up

  • The Choose the plan to keep growing dialog opens over the screen. When connecting a source or inviting someone, it shows a notice at the top saying which limit was hit, such as Your Starter plan allows 5 sources; you already use 5. Choose a plan with more sources.
  • When you open a feature your plan doesn’t include, such as white label, the API or the campaign manager, the screen shows what it does and how to unlock it: the add-on, when there is one, or the plan that includes it.
  • At the end of the free trial, the top bar shows Your trial ended. Your data is safe and in read-only mode.

What each limit counts

  • Clients

    What it counts
    Each active agency client (or location, in a business account). Archived clients don’t count.
    How to free up or expand
    Archive clients you no longer serve or add the Extra workspace add-on.
  • Connected sources

    What it counts
    Each ad account, GA4 property or other connected and syncing source. The plan gives 5 sources per included client.
    How to free up or expand
    Remove unused accounts from the client or disconnect idle sources. The Extra workspace brings 5 more sources along with the client.
  • Team seats

    What it counts
    People on the agency team, including pending invites. Client people in the portal don’t count.
    How to free up or expand
    Cancel unused invites, remove people who left or add an Extra seat.
  • RelatorAI messages

    What it counts
    Messages sent to RelatorAI in the month. The plan limit renews every month.
    How to free up or expand
    Wait for the month to turn or buy the 200 RelatorAI messages pack, a one-time purchase that lasts 12 months and doesn’t reset monthly.
  • Plan features

    What it counts
    Custom dashboards, scheduled reports, report templates, goals and alerts and white label come from Pro up. Campaign manager, API and MCP and hourly refresh come with Scale.
    How to free up or expand
    On Starter and Pro, campaign manager, API and MCP and hourly refresh can be added as add-ons. The other features only by changing plans.
LimitWhat it countsHow to free up or expand
ClientsEach active agency client (or location, in a business account). Archived clients don’t count.Archive clients you no longer serve or add the Extra workspace add-on.
Connected sourcesEach ad account, GA4 property or other connected and syncing source. The plan gives 5 sources per included client.Remove unused accounts from the client or disconnect idle sources. The Extra workspace brings 5 more sources along with the client.
Team seatsPeople on the agency team, including pending invites. Client people in the portal don’t count.Cancel unused invites, remove people who left or add an Extra seat.
RelatorAI messagesMessages sent to RelatorAI in the month. The plan limit renews every month.Wait for the month to turn or buy the 200 RelatorAI messages pack, a one-time purchase that lasts 12 months and doesn’t reset monthly.
Plan featuresCustom dashboards, scheduled reports, report templates, goals and alerts and white label come from Pro up. Campaign manager, API and MCP and hourly refresh come with Scale.On Starter and Pro, campaign manager, API and MCP and hourly refresh can be added as add-ons. The other features only by changing plans.
FeatureStarterProScaleEnterprise
Monthly price (card)R$59/moR$199/moR$499/moContact us
Yearly by card (12 months for the price of 10)R$590R$1,990R$4,990Contact us
Client workspaces1515Unlimited
Connected data sources52575Unlimited
Team members2515Unlimited
Full data refreshOnce a dayEvery 6 hoursEvery hourEvery 15 minutes
RelatorAI messages per month1003001,000Unlimited
Available history12 months24 months36 monthsUnlimited
Custom dashboardsNot includedIncludedIncludedIncluded
Scheduled reportsNot includedIncludedIncludedIncluded
Report templatesNot includedIncludedIncludedIncluded
CRM and real ROASIncludedIncludedIncludedIncluded
Goals and alertsNot includedIncludedIncludedIncluded
White label portal and reportsNot includedIncludedIncludedIncluded
API accessNot includedNot includedIncludedIncluded
Bulk campaign editingNot includedNot includedIncludedIncluded
Priority supportNot includedNot includedIncludedIncluded
AI assistants (MCP)Not includedNot includedIncludedIncluded
Campaign managerNot includedNot includedIncludedIncluded
Dedicated account managerNot includedNot includedNot includedIncluded
SSO (single sign-on)Not includedNot includedNot includedNot included
Prices in Brazilian reais (BRL). The values and limits in this table come straight from the plan catalog, so they are always up to date.

See your usage and free up room

  1. 1
    Step 1

    Open Plan and billing

    In the sidebar, click Settings and, in the Agency group (or Your account), Plan and billing. The section shows the current plan, usage this cycle and extra features.

  2. 2
    Step 2

    Read your usage

    Under Usage this cycle, each limit shows a bar and “x of y”. The bar turns amber from 80% and red at the limit. Next to each row is the add-on that expands that limit, with its price.

    Illustrative screen
    Farol Agency
    Photo of Marina, who uses Relator
    Plan and billing
    • Clients1 of 1
    • Connected sources5 of 5
    • Team seats1 of 2
    • RelatorAI messages84 of 100
    Extra features
    • Campaign manager
      Add
    • API and MCP
      Add
    • Hourly refresh
      Add
    1. 1Usage this cycle: red is limit reached; amber, from 80%.
    2. 2Feature add-ons: Add, Active, Included or the plan they start from.
    3. 3Change plan opens the plan picker.
  3. 3
    Step 3

    Free up what you don’t use

    Before paying more, check for slack:

    • Sources: in Connections, use Remove from client on idle accounts or Disconnect on sources you don’t use. History is kept.
    • Clients: archive clients you no longer serve in Settings › Client › General, at the end of the page. See Edit and archive a client.
    • Seats: in Settings › Team, cancel pending invites and remove people who left.
  4. 4
    Step 4

    Or expand

    For a one-off limit, add an add-on (billed with the subscription). For several limits or a feature with no add-on, change plans. See Add-ons and Change plan.

Add-onMonthly price
Extra client workspaceR$29/mo
Extra team memberR$15/mo
Campaign manager (Meta Ads and Google Ads)R$99/mo
API and MCPR$49/mo
Hourly refreshR$79/mo
Pack of 200 RelatorAI messagesR$49 one-time
Add-ons are billed monthly with your plan and can be removed at any time.

If the free trial ended

During the trial, the account gets Pro limits and features, plus the campaign manager, API and MCP and hourly refresh. When the trial ends without a subscription, Relator goes read-only: you keep seeing the data but can’t create or change anything until you choose a plan. Click Subscribe in the top bar. See End of the trial period.

Frequently asked questions

Do I lose data when I hit a limit?

No. The limit only stops you from adding more. What already exists keeps syncing and stays visible.

When do RelatorAI messages renew?

The plan limit renews every month. The 200-message pack is a one-time purchase: the balance lasts 12 months and doesn’t reset monthly.

Does disconnecting a source free up room right away?

Yes. The source stops counting as soon as it’s disconnected or the account is removed from the client, and history is kept.

Can I buy just one more client without changing plans?

Yes, with the Extra workspace add-on, within your plan’s maximum. It brings 5 more sources along.

Can I still buy a single extra source?

Not on the current plans. Sources come with clients: each included or purchased client brings 5 sources.

Who can change the plan?

Whoever manages the account: the agency team or the own-business account owner. Client people can’t access Plan and billing.

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