The plans screen showed up when connecting a source, creating a client, inviting someone or using RelatorAI: what each limit counts and how to free up room or expand.
The plans on sale are Starter, Pro and Scale, plus Enterprise under contract. Each one has limits on clients, sources, team members and RelatorAI messages, and some features only exist from a given plan up. When an action would go past a limit, Relator doesn’t fail silently: it opens the plan picker. This guide shows how to recognize the limit, where to see your usage and the three ways out: free up room, add an add-on or change plans.
How the limit shows up
The Choose the plan to keep growing dialog opens over the screen. When connecting a source or inviting someone, it shows a notice at the top saying which limit was hit, such as Your Starter plan allows 5 sources; you already use 5. Choose a plan with more sources.
When you open a feature your plan doesn’t include, such as white label, the API or the campaign manager, the screen shows what it does and how to unlock it: the add-on, when there is one, or the plan that includes it.
At the end of the free trial, the top bar shows Your trial ended. Your data is safe and in read-only mode.
What each limit counts
Clients
What it counts
Each active agency client (or location, in a business account). Archived clients don’t count.
How to free up or expand
Archive clients you no longer serve or add the Extra workspace add-on.
Connected sources
What it counts
Each ad account, GA4 property or other connected and syncing source. The plan gives 5 sources per included client.
How to free up or expand
Remove unused accounts from the client or disconnect idle sources. The Extra workspace brings 5 more sources along with the client.
Team seats
What it counts
People on the agency team, including pending invites. Client people in the portal don’t count.
How to free up or expand
Cancel unused invites, remove people who left or add an Extra seat.
RelatorAI messages
What it counts
Messages sent to RelatorAI in the month. The plan limit renews every month.
How to free up or expand
Wait for the month to turn or buy the 200 RelatorAI messages pack, a one-time purchase that lasts 12 months and doesn’t reset monthly.
Plan features
What it counts
Custom dashboards, scheduled reports, report templates, goals and alerts and white label come from Pro up. Campaign manager, API and MCP and hourly refresh come with Scale.
How to free up or expand
On Starter and Pro, campaign manager, API and MCP and hourly refresh can be added as add-ons. The other features only by changing plans.
Limit
What it counts
How to free up or expand
Clients
Each active agency client (or location, in a business account). Archived clients don’t count.
Archive clients you no longer serve or add the Extra workspace add-on.
Connected sources
Each ad account, GA4 property or other connected and syncing source. The plan gives 5 sources per included client.
Remove unused accounts from the client or disconnect idle sources. The Extra workspace brings 5 more sources along with the client.
Team seats
People on the agency team, including pending invites. Client people in the portal don’t count.
Cancel unused invites, remove people who left or add an Extra seat.
RelatorAI messages
Messages sent to RelatorAI in the month. The plan limit renews every month.
Wait for the month to turn or buy the 200 RelatorAI messages pack, a one-time purchase that lasts 12 months and doesn’t reset monthly.
Plan features
Custom dashboards, scheduled reports, report templates, goals and alerts and white label come from Pro up. Campaign manager, API and MCP and hourly refresh come with Scale.
On Starter and Pro, campaign manager, API and MCP and hourly refresh can be added as add-ons. The other features only by changing plans.
Feature
Starter
Pro
Scale
Enterprise
Monthly price (card)
R$59/mo
R$199/mo
R$499/mo
Contact us
Yearly by card (12 months for the price of 10)
R$590
R$1,990
R$4,990
Contact us
Client workspaces
1
5
15
Unlimited
Connected data sources
5
25
75
Unlimited
Team members
2
5
15
Unlimited
Full data refresh
Once a day
Every 6 hours
Every hour
Every 15 minutes
RelatorAI messages per month
100
300
1,000
Unlimited
Available history
12 months
24 months
36 months
Unlimited
Custom dashboards
—Not included
Included
Included
Included
Scheduled reports
—Not included
Included
Included
Included
Report templates
—Not included
Included
Included
Included
CRM and real ROAS
Included
Included
Included
Included
Goals and alerts
—Not included
Included
Included
Included
White label portal and reports
—Not included
Included
Included
Included
API access
—Not included
—Not included
Included
Included
Bulk campaign editing
—Not included
—Not included
Included
Included
Priority support
—Not included
—Not included
Included
Included
AI assistants (MCP)
—Not included
—Not included
Included
Included
Campaign manager
—Not included
—Not included
Included
Included
Dedicated account manager
—Not included
—Not included
—Not included
Included
SSO (single sign-on)
—Not included
—Not included
—Not included
—Not included
Prices in Brazilian reais (BRL). The values and limits in this table come straight from the plan catalog, so they are always up to date.
See your usage and free up room
1
Step 1
Open Plan and billing
In the sidebar, click Settings and, in the Agency group (or Your account), Plan and billing. The section shows the current plan, usage this cycle and extra features.
2
Step 2
Read your usage
Under Usage this cycle, each limit shows a bar and “x of y”. The bar turns amber from 80% and red at the limit. Next to each row is the add-on that expands that limit, with its price.
Illustrative screen
Farol Agency/Plan and billing
Ask RelatorAIPT
Plan and billing
3
Clients1 of 1
Connected sources5 of 5
Team seats1 of 2
RelatorAI messages84 of 100
1
Extra features
Campaign manager
Add
API and MCP
Add
Hourly refresh
Add
2
1Usage this cycle: red is limit reached; amber, from 80%.
2Feature add-ons: Add, Active, Included or the plan they start from.
3Change plan opens the plan picker.
3
Step 3
Free up what you don’t use
Before paying more, check for slack:
Sources: in Connections, use Remove from client on idle accounts or Disconnect on sources you don’t use. History is kept.
Clients: archive clients you no longer serve in Settings › Client › General, at the end of the page. See Edit and archive a client.
Seats: in Settings › Team, cancel pending invites and remove people who left.
4
Step 4
Or expand
For a one-off limit, add an add-on (billed with the subscription). For several limits or a feature with no add-on, change plans. See Add-ons and Change plan.
Add-on
Monthly price
Extra client workspace
R$29/mo
Extra team member
R$15/mo
Campaign manager (Meta Ads and Google Ads)
R$99/mo
API and MCP
R$49/mo
Hourly refresh
R$79/mo
Pack of 200 RelatorAI messages
R$49 one-time
Add-ons are billed monthly with your plan and can be removed at any time.
If the free trial ended
During the trial, the account gets Pro limits and features, plus the campaign manager, API and MCP and hourly refresh. When the trial ends without a subscription, Relator goes read-only: you keep seeing the data but can’t create or change anything until you choose a plan. Click Subscribe in the top bar. See End of the trial period.
Frequently asked questions
Do I lose data when I hit a limit?
No. The limit only stops you from adding more. What already exists keeps syncing and stays visible.
When do RelatorAI messages renew?
The plan limit renews every month. The 200-message pack is a one-time purchase: the balance lasts 12 months and doesn’t reset monthly.
Does disconnecting a source free up room right away?
Yes. The source stops counting as soon as it’s disconnected or the account is removed from the client, and history is kept.
Can I buy just one more client without changing plans?
Yes, with the Extra workspace add-on, within your plan’s maximum. It brings 5 more sources along.
Can I still buy a single extra source?
Not on the current plans. Sources come with clients: each included or purchased client brings 5 sources.
Who can change the plan?
Whoever manages the account: the agency team or the own-business account owner. Client people can’t access Plan and billing.